Even if your pet isn’t a habitual drifter, you should be prepared for accidents, natural disasters, and other out of your control issues that could separate you from your pet. With a conventional tag you can only engrave a couple lines of info with hopes that it is legible enough to read. With a VIP PET TAG you can share as much information as you want ( Name, Photo, Phone Number, Email Address, MicroChip, Medical Issues, Medication Requirements, Fears, etc.. ) If your Pet is lost and someone finds them all they have to do is hover their phone over the tag and all of the information about your pet will popup on their screen. SEE BELOW